King of rum Bacardi falls to McDowell’s
19 June, 2015
After decades of rum dominance Bacardi is no longer the best selling rum, having been deposed by United Spirits’ McDowell’s no.1 Celebration, according to The Millionaires’ Club 2015.
Digital Edition
Comment
Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
